All "word-of-mouth" articles
- Business networking
- Not everyone is comfortable ‘working a room’, says the founder of an online business networking site. But by following certain pointers and gaining experience anyone can network successfully and gain new clients and small-business ideas.
- See more in: networking, guides, contacts
- How I bought… an eco-friendly cleaning franchise
- From cleaner to business woman: Sandra Neto tells her inspirational story.
- See more in: cleaning, buy a franchise, franchising, eco-friendly, environmental, interviews, franchisees, green, Living Clean
- Keeping customers in a downturn
- Retaining your existing customers is especially vital in a recession. Here are some strategies for keeping them happy, and keeping them spending on your products and services.
- See more in: customer service, customers, guides
- Care homes
- It's not the most obvious entry into the world of business but it can be both profitable and personally rewarding.
- See more in: care homes, nursing homes, elderly, disabled, guides
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, analysis
- The secrets of success
- Two economic experts have published their findings as to why some businesses have been run more successfully than others.
- See more in: LSE, London School of Economics, Body Shop, Last FM, Webvan, Dos and don'ts, BT Business, guides
- Buying friends reunited and other silly decisions
- New-media mistakes made by people who are usually surefooted.
- See more in: new media, internet, online, technology, social networking, MySpace, Facebook, Friends Reunited, ITV, Mark Zuckerberg, Rupert Murdoch, Bill Gates, Microsoft
- David Filo and Jerry Yang
- Filo and Yang started Yahoo so that students at Stanford could find the websites they wanted. Ten Years later the web portal is used around the globe.
- See more in: David Filo, Jerry Yang, Yahoo, internet, online, search engines, profiles
- Guide to finding a lawyer
- They don't come cheap but they're essential nonetheless. We advise you where to find and what to look for in a lawyer.
- See more in: lawyers, solicitors, legal, guides
- Restaurants
- For many, owning a restaurant is the ultimate dream. However, make sure you know who your customers are before you impose your haute cuisine menu upon them.
- See more in: restaurants, hospitality, food, guides
- Viral video: amassing the 'hits' to make a hit
- Businesses are scrambling to harness the elusive but enormous power of this revolutionary marketing idea - with varying degrees of success.
- See more in: viral video, viral marketing, virals, marketing, advertising, internet, online, web, production, guides
- Health and fitness clubs
- Buy a health and fitness club and you can make your bank balance healthy as well as your customers.
- See more in: health and fitness, gyms, health and fitness clubs, health, fitness, leisure, guides, industries
- Get noticed on Google, says web expert
- Get your website high on Google or miss out on an unprecedented online shopping spree this Christmas, says web expert.
- See more in: search engine optimisation, SEO, internet, online, e-commerce, e-tail, guides
- Business blogs
- Rowena Forbes, managing director of writing agency All Words, explains why you should be blogging for your business.
- See more in: blogging, blogs, blog, marketing, advertising, copywriting, guides
- How we bought... a convenience store
- Serial entrepreneur Bruce Nethersole had to start from scratch when he moved with his wife from Zimbabwe. Now he has plenty of ideas for expanding his small business.
- See more in: convenience stores, retail, food, drink, groceries, interviews
As an aspiring entrepreneur you can't learn everything about how to start a business from a book.
But The Book of Business Inspiration will help you take the first step.
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