All "press" articles
- Three steps to effective PR
- Dotcom entrepreneur Marcus Markou gives his top tips for creating an effective PR strategy for your small business.
- See more in: PR, public relations, press, journalists
- Employing immigrant workers
- Small businesses need to be more vigilant than ever about hiring foreign workers, says Laura Mitchell of Clarion Solicitors.
- See more in: HR, recruitment, immigration, immigrants, foreign workers, employees, staff, employment, hiring, legal, guides
- Leo Burnett
- Back in the olden days drinks quenched your thirst, shampoo washed your hair and beer got you drunk. Thanks to Burnett, hitherto mundane products now make you happier, cooler, sexier and associate you with virtuous causes.
- See more in: Leo Burnett, advertising, profiles
- Manufacturing businesses
- Manufacturing is still big business, despite what the papers say – but you need to know your stuff.
- See more in: manufacturing, guides
- Maximising the value of your business
- Running a small business in the current climate, it's even more important to focus on strategy - so says Jamie Hope of Catalyst Finance.
- See more in: planning, strategy, sell a business, selling, strategic reviews, guides
- Jeff Bezos
- Mocked for its slow growth in the late 90s, Amazon now has profits in the stratosphere. It's founder's critics obviously never heard the story of the hare and the tortoise...
- See more in: Jeff Bezos, online retail, internet, Amazon, profiles
- Buying a business: the time is now
- Obtaining finance to buy a business is easier than getting a mortgage and you might even get a bargain, according to a survey.
- See more in: buy a business, buying, buy, credit crunch, credit squeeze, credit, finance, loans, banks, news
- Kerry Packer
- While the game's detractors would say cricket is anything but colourful, Packer literally brought colour into the sport, doing away with uniformally white kits when he set up the World Series after failing to get the Australian test cricket TV rights.
- See more in: Kerry Packer, broadcasting, cricket, Australian, profiles
- Keeping both eyes on the competition
- A guide to keeping abreast of what your customers are doing and, most importantly - what they're doing better.
- See more in: competition, competitors, marketing, prices, research, market research, guides
- Government courts social entrepreneurs
- A programme encouraging social entrepreneurialism - where profits are channelled into helping the disadvantaged or the environment - is being launched in London on Tuesday.
- See more in: social entrepreneurs, Labour, Gordon Brown, social enterprise, London, Oxo Tower, events, news
- Wright Brothers
- It took them ages to get their idea off the ground. But although some thought it was merely a flight of fancy, they did it, and when they did it put them on a higher plane. Sorry. That was pun-ishing.
- See more in: Wright Brothers, flight, aviation, inventors, profiles
- Felix Dennis
- To be a poet is to lead a life of perpetual inner torment and outer penury. Not so publisher and wordsmith Felix Dennis: he's worth £715m.
- See more in: Felix Dennis, publishing, magazines, poetry, profiles
- Finding the right business course
- There's plenty out there, but where should you start looking?
- See more in: courses, training, education, start a business, startups, guides
- Dame Marjorie Scardino
- She broke the 'glass ceiling', but alas, it was soon repaired. Eleven years on, Scardino is still the only female representative in the FTSE-100 gentleman's club.
- See more in: Scardino, publishing, Pearson, FTSE 100, businesswomen, women in business, profiles
- Fast food franchises
- With an established template, fast food franchises are an easy way to start a business.
- See more in: fast food, takeaway, franchises, franchising, McDonalds
As an aspiring entrepreneur you can't learn everything about how to start a business from a book.
But The Book of Business Inspiration will help you take the first step.
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