All "marketing" articles
- Marketing agencies
- It’s all about who you know if you want to buy a marketing business, according to the founders of The Minimart marketing agency.
- See more in: Marketing, agency, agencies, marketing agencies, direct marketing, creative, digital, guides, industries
- Viral video: amassing the 'hits' to make a hit
- Businesses are scrambling to harness the elusive but enormous power of this revolutionary marketing idea - with varying degrees of success.
- See more in: viral video, viral marketing, virals, marketing, advertising, internet, online, web, production, guides
- Preparing your franchise business plan
- How franchise buyers should write a business plan, by BFA-affiliated accountant Andrew Small.
- See more in: franchising, buy a franchise, business plans, marketing, guides
- Hit the internet marketing jackpot with testimonials
- It's not enough to have people visiting your website. Testimonials are a great small-business marketing idea as they encourage people to stay awhile and spend money.
- See more in: internet, online, websites, marketing, internet marketing, technology, testimonials, email, mailouts, guides
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, analysis
- Travel, leisure, luxury goods – all grey areas now
- The baby boomers are much more active consumers - and just generally more active - than previous generations, according to new research.
- See more in: middle aged, over 50s, grey pound, demographics, marketing, leisure, travel, research, consumers, news
- Conducting market research
- To conquer your market you must first understand it, as explained in this guide...
- See more in: market research, marketing, customers, analysis, guides
- Starting a digital marketing agency – Clint Golding and Kaoru Sato
- When a tutor at his film school asked Clint if he knew what the internet was, he said "yes". The rest, as they say, is history.
- See more in: start a business, startups, marketing, digital, digital marketing, interviews
- Building customer relationships
- If cashflow is the lifeblood of your business then customers are the heart pumping it around. Know them, appreciate them, look after them.
- See more in: sales, marketing, customers, CRM, market research, analysis, guides
- Talk is cheap: the importance of word of mouth
- Marketing is often crucial to the success of your business. But what do you do when you're strapped for cash?
- See more in: sales, marketing, word of mouth, guides
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