All "customers" articles
- Building customer relationships
- If cashflow is the lifeblood of your business then customers are the heart pumping it around. Know them, appreciate them, look after them.
- See more in: sales, marketing, customers, CRM, market research, guides, news analysis
- Keeping customers in a downturn
- Retaining your existing customers is especially vital in a recession. Here are some strategies for keeping them happy, and keeping them spending on your products and services.
- See more in: customer service, customers, guides
- The seven top customer service tips
- How to give your customers the kind of service they long for.
- See more in: customers, customer service, customer care, guides
- Don’t outsource your customers
- Be careful about which parts of your business you outsource, says Joe Venkataraman, cultural differences can make things difficult.
- See more in: outsourcing, outsource, offshoring, offshore, India, BPO, business process outsourcing, IT, customer services, customers, cutting costs, guides
- Conducting market research
- To conquer your market you must first understand it, as explained in this guide...
- See more in: market research, marketing, customers, guides, news analysis
- The art of sales
- Every business owner needs to understand the art of selling - no matter how good your product or service is.
- See more in: sales, marketing, customers, research, guides, news analysis
- Uniting behind a common business vision
- What could Braveheart possibly have to do with business? William Buist of Abelard Management Services explains...
- See more in: values, vision, strategy, staff, HR, human resources, guides
- Keeping both eyes on the competition
- A guide to keeping abreast of what your customers are doing and, most importantly - what they're doing better.
- See more in: competition, competitors, marketing, prices, research, market research, guides
- Preparing your franchise business plan
- How franchise buyers should write a business plan, by BFA-affiliated accountant Andrew Small.
- See more in: franchising, buy a franchise, business plans, marketing, guides
- Retailers get chance to add income stream
- New DVD vending machines being sold by the Movie Booth offer all kinds of retailers the chance to rent out DVDs.
- See more in: dvd rental, hire, rental franchising, buy a franchise, the Movie Booth, vending, films, movies, advertorial, news
- Launderettes
- As the nation gets busier and houses get smaller, the launderette is experiencing a renaissance...
- See more in: services, launderettes, guides
- How I bought... a financial software company
- Having started a small business before, David had an idea: to bypass the start-up phase and buy a proven company.
- See more in: financial, buy a business, interviews, software, interviews, technology, business to business, b2b
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, news analysis
- Hit the internet marketing jackpot with testimonials
- It's not enough to have people visiting your website. Testimonials are a great small-business marketing idea as they encourage people to stay awhile and spend money.
- See more in: internet, online, websites, marketing, internet marketing, technology, testimonials, email, mailouts, guides
- Get noticed on Google, says web expert
- Get your website high on Google or miss out on an unprecedented online shopping spree this Christmas, says web expert.
- See more in: search engine optimisation, SEO, internet, online, e-commerce, e-tail, guides
As an aspiring entrepreneur you can't learn everything about how to start a business from a book.
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