All "branding" articles
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, analysis
- Sir Stelios Haji-Ioannou
- 'Easy does it'; 'Easy come, Easy stay'; 'Stelios on Easy street' – the puns are as numerous as they are awful. Instead we'll just introduce one of the UK's richest men, the self-styled 'serial entrepreneur' Stelios.
- See more in: Stelios, easyJet, easyGroup, branding, budget, profiles
- Choosing the right name for your business
- Your start-up's name can convey more than just the product or service you sell. Here's a guide to the factors to consider and the things to avoid.
- See more in: names, branding, start a business, startups, guides
- Donald Trump
- The man behind Trump Towers, Trump Casino, Trump University, the game show Trump Card, Trump: the Game, Trump Vodka, Trump Catering and Trump: How to get Rich has been accused of being a self-publicist.
- See more in: Donald Trump, branding, property development, profiles
- Akio Morita
- The founder of electronics giant Sony was in the vanguard when it came to building brands and anticipating the internationalisation of markets.
- See more in: Akio Morita, Sony, electronics, branding, profile
- Sir Richard Branson
- Don't let him near you Stevie Wonder back catalogue – he has a penchant for breaking records.
- See more in: Richard Branson, virgin, branding, records, profiles
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