All "advertising" articles
- Viral video: amassing the 'hits' to make a hit
- Businesses are scrambling to harness the elusive but enormous power of this revolutionary marketing idea - with varying degrees of success.
- See more in: viral video, viral marketing, virals, marketing, advertising, internet, online, web, production, guides
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, analysis
- Charles and Maurice Saatchi
- Saatchi and Saatchi: so good they named it twice. Or so I thought. Apparently there's actually two of them...
- See more in: Saatchi, advertising, art, politics, Conservatives, profiles
- Victor Kiam
- If you like a product, you might go wild and buy a multipack. Victor Kiam purported to appreciate the close shave of Remington razors so much he bought the company.
- See more in: Victor Kiam, advertising, Remington, profiles
- Leo Burnett
- Back in the olden days drinks quenched your thirst, shampoo washed your hair and beer got you drunk. Thanks to Burnett, hitherto mundane products now make you happier, cooler, sexier and associate you with virtuous causes.
- See more in: Leo Burnett, advertising, profiles
- David Ogilvy
- Ad man David Ogilvy was respectful of consumers and also respectful of women: "The consumer isn't a moron; she is your wife," he once said.
- See more in: David Ogilvy, advertising, profiles
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