• David Ogilvy
• Ad man David Ogilvy was respectful of consumers and also respectful of women: "The consumer isn't a moron; she is your wife," he once said.
• See more in: David Ogilvy, advertising, Ogilvy, Famous entrepreneur, copy writer, business inpiration, guru

• Leo Burnett
• Back in the olden days drinks quenched your thirst, shampoo washed your hair and beer got you drunk. Thanks to Burnett, hitherto mundane products now make you happier, cooler, sexier and associate you with virtuous causes.
• See more in: Leo Burnett, advertising, profile

• Viral video: amassing the 'hits' to make a hit
• Businesses are scrambling to harness the elusive but enormous power of this revolutionary marketing idea - with varying degrees of success.
• See more in: viral video, viral marketing, virals, marketing, advertising, online, production, guide, internet

• Sir Martin Sorrell and WPP
• Sir Martin Sorrell presides over the world’s most enviable communications portfolio of over 20 years in the making.
• See more in: WPP, marketing, advertising, profile, Google

• Perception and reality: the brand-building guide
• A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
• See more in: advertising, marketing, Body Shop, Nike, Stella Artois, news analysis, brand

• Charles and Maurice Saatchi
• Saatchi and Saatchi: so good they named it twice. Or so I thought. Apparently there's actually two of them...
• See more in: Saatchi, advertising, art, politics, Conservatives, profile

• Direct mail marketing tips
• Worried about the downturn? Try the direct approach - it's cost-effective and its success easy to measure.
• See more in: direct marketing, marketing, copywriting, advertising, guide

• Victor Kiam
• If you like a product, you might go wild and buy a multipack. Victor Kiam purported to appreciate the close shave of Remington razors so much he bought the company.
• See more in: Victor Kiam, advertising, Remington, entrepreneur, famous, profile

• Why have a website?
• There's no excuse for not having a website nowadays, as Activ Web Design's Amy Grewcock explains.
• See more in: website, online, guide

• Businesses failing to invest in online marketing
• A third of businesses are still failing to recognise the importance of getting their websites prominent on Google, according to a survey.
• See more in: online, Google, search, search engines, SEO, search engine optimisation, websites, marketing, online marketing, news, internet

• The seven marketing secrets
• As revealed by Alex Joll of SalesandMarketingWealth.com.
• See more in: marketing, sales, guide

• How business blogs are good for your business
• Rowena Forbes, managing director of writing agency All Words, explains why you should be blogging for your business.
• See more in: marketing, advertising, copywriting, guide, blogging

• Five tips for surviving a recession
• How to negotiate the most difficult economic climate since the 1930s.
• See more in: recession, internet marketing, advertising, strategy, business support, social networking, guide

• The pitfalls of rebranding
• Rebranding should be undertaken with care - and often shouldn't even be done at all.
• See more in: rebranding, branding, guide

• How I started... an online gift company
• Presentation matters. This appears to be a central tenet of HAPPY BOX London, which produces hand-wrapped, made-to-order gift boxes.
• See more in: online retail, online, internet, corporate gifts, gifts, interview, start a business

'advertising' businesses from BusinessesForSale.com:

• Stunning High Optimisation Online Ireland Tourism Website Business For Sale
• I have spent the past 8 months setting it up and optimising it and have so far spent over £30k developing a...
• Established Recruitment Job Board With Four Networking Sites For Sale
• This is a rare opportunity to purchase an established dedicated jobsite for the Direct Marketing industry,...
• Bedfordshire Online Magazine with Huge Franchise Opportunity For Sale
• r-time online is an online Magazine for Bedfordshire aimed primarily at families. The site supports local...
• Profitable Online Adult Entertainment Business For Sale
• Adult Entertainments Guide.com This new start-up is a GLOBAL e-business and focuses on all aspects of th...
• Global Online Hotel Business For Sale
• Online Hotels Business This new business focuses on hotels in all the cities and towns worlwide. Togethe...

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