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Sales and Marketing featured articles:
- Hit the internet marketing jackpot with testimonials
- It's not enough to have people visiting your website. Testimonials are a great small-business marketing idea as they encourage people to stay awhile and spend money.
- Perception and reality: the brand-building guide
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- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
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All Sales and Marketing articles
- Businesses failing to invest in online marketing
- A third of businesses are still failing to recognise the importance of getting their websites prominent on Google, according to a survey.
- See more in: online, internet, Google, search, search engines, SEO, search engine optimisation, web, websites, marketing, online marketing, news
- Bad debt: the zero-tolerance approach
- No-nonsense advice on handling bad business debt during the credit crunch.
- See more in: bad debt, credit crunch, credit squeeze, credit control, credit, debt, invoices, disputes, solicitor, legal, guides, cash flow
- Viral video: amassing the 'hits' to make a hit
- Businesses are scrambling to harness the elusive but enormous power of this revolutionary marketing idea - with varying degrees of success.
- See more in: viral video, viral marketing, virals, marketing, advertising, internet, online, web, production, guides
- Making your business card
- Business-card expert Kaye Z Marks explains the kind of thought process you should go through when designing your business card.
- See more in: business cards, guides
- Hit the internet marketing jackpot with testimonials
- It's not enough to have people visiting your website. Testimonials are a great small-business marketing idea as they encourage people to stay awhile and spend money.
- See more in: internet, online, websites, marketing, internet marketing, technology, testimonials, email, mailouts, guides
- Three steps to effective PR
- Dotcom entrepreneur Marcus Markou gives his top tips for creating an effective PR strategy for your small business.
- See more in: PR, public relations, press, journalists
- Business networking
- Not everyone is comfortable ‘working a room’, says the founder of an online business networking site. But by following certain pointers and gaining experience anyone can network successfully and gain new clients and small-business ideas.
- See more in: networking, guides, contacts
- Perception and reality: the brand-building guide
- A small-business guide to how various businesses establish - or fail to establish - a reputation in line with customer experience.
- See more in: brand, branding, advertising, marketing, Body Shop, Nike, Stella Artois, analysis
- Get noticed on Google, says web expert
- Get your website high on Google or miss out on an unprecedented online shopping spree this Christmas, says web expert.
- See more in: search engine optimisation, SEO, internet, online, e-commerce, e-tail, guides
- Travel, leisure, luxury goods – all grey areas now
- The baby boomers are much more active consumers - and just generally more active - than previous generations, according to new research.
- See more in: middle aged, over 50s, grey pound, demographics, marketing, leisure, travel, research, consumers, news
As an aspiring entrepreneur you can't learn everything about how to start a business from a book.
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