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Sales and Marketing
Getting the perfect marketing mix is never an easy task – without access to huge funds to help Identify and anticipate your markets ever changing tastes, marketing and sales can seem like a headache and yet getting your marketing research is one of the most essential parts of a successful business. BusinessWings Sales and marketing channel helps provide marketing strategies, ideas and sales advice to make your small business a roaring success.
Use Google+ in wake of brand page growth
Brands should establish a presence on Google+, whose +1 is arguably more valuable than Facebook's 'Like' button.
Hotels for sale in Scotland: boosting occupancy
Three top tips for boosting occupancy in hotels in the Highlands.
How web analytics can help you
An online strategy that doesn't harness analytics is like navigating with a blindfold on.
Starting a small business
A top consultant on the basics of starting a business and attracting customers, and how his company can help.
Networking skills: key to good conversation
Networking expert Andy Lopata on elevator pitches and asking the right questions.
10 secrets to punching above your marketing budget
Maya Asset Management's Tania Duarte imparts her expertise.
Engage consumers and they shall buy
The modern consumer is happier being engaged through social media and surveys than non-interactive advertising.
Effective customer relationship management
Jessica Francisco shows how use of CRM techniques can get, maintain and champion your customers.
Other Sales and Marketing Articles
- Sell your business: networking events
- In Australia and worldwide - business events are booming.
- Buying a business: leveraging social media to identify a target
- A broker with digital marketing expertise, Trista Perot imparts her knowledge.
- Are you local?
- Chris Brake of Yell examines how small businesses can connect with local customers online.
- The professional headshot
- Why a smile is your best business tool.
- A-Z of start-ups: C is for...
- C stands for competition, costs, costs of marketing and customer service.
- Is public speaking in the UK A-OK?
- An analysis of business speakers-for-hire post Dragon's Den and The Apprentice.
- Connect with your missing customers
- Find out your customers 'pain' or 'gain' motivation and respond accordingly.
- Using social media to leverage your business
- Marketing expert David Taylor on driving traffic to your website, providing an easy-to-follow narrative and more...
- Recognising the risks of social media engagement
- It can be just as easy to alienate as many people as you intend to attract through Facebook and Twitter.
- 10 ideas to make your next business plan soar
- Writing an effective business plan can help you secure investment to launch your business.
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