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• Trading online? Get it right from the start
• Make sure you quiz prospective e-commerce suppliers, advises a top IT expert.

• Product placement coming to your TV
• From 28 February broadcasters will be allowed to subtly promote products within TV programmes.

• The new face of Starbucks
• Opinions on the pared down, image-only logo are split evenly in the Cre8tive Wisdom office.

• Six tech companies to look out for
• Apple and Google Android's inclusion is no surprise, but the others are somewhat less well known - as yet.

• Spotting the signs of insolvency
• If your customers suddenly and dramatically increase the size of their orders, then be on guard.

• Dealing with the VAT rise
• How to retain your customers if you've had to pass on some of the VAT rise.

• Prove the worth of your business idea
• Market research is fundamental, but unless you canvas impartial views it will be entirely counterproductive.

• Price wars in the Age of Austerity
• Even high-end retailers like Waitrose are preoccupied with lowering prices in the post-recession landscape.

• Brand back-tracking & nostalgia
• Why have brands been returning to an 'accent' long since redundant?

• Small business for sale: going into business with a friend
• If the business fails, will the friendship end? Smith states the pros and cons of having a friend as a business partner.

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