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• Guinness is good for you & other claims
• The food and drink industry occasionally gets its knuckles rapped for bending the truth.

• Metamorphosis of the Web
• Dominated by Friends Reunited, seven years ago the social media landscape was very different.

• Trading online? Get it right from the start
• Make sure you quiz prospective e-commerce suppliers, advises a top IT expert.

• Product placement coming to your TV
• From 28 February broadcasters will be allowed to subtly promote products within TV programmes.

• The new face of Starbucks
• Opinions on the pared down, image-only logo are split evenly in the Cre8tive Wisdom office.

• Six tech companies to look out for
• Apple and Google Android's inclusion is no surprise, but the others are somewhat less well known - as yet.

• 7 reasons to start a business in 2011
• Included among them tax incentives and the chance to work from home and avoid the commute.

• Why business plans are still relevant
• Rigid business plans are increasingly eschewed by dotcoms, but all businesses still need some sort of plan.

• London's oldest patisserie: part 2 Video
• Balancing the Maison Bertaux's traditions with the need to attract young people is challenging.

• London's oldest patisserie: part 1 Video
• Michele Wade on managing Soho's legendary Maison Bertaux, established 1871.

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