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All Paul's articles
- How governments seek to control internet ‘freedoms’
- Were the internet and social media responsible for the London riots?
- Making a business case for digital marketing
- Digital marketing trends and the benefits of digital marketing.
- Royal Mail & lessons in social media
- Facebook is more than just a marketing tool, McGarrity explains how customer service should be employed within social media.
- The end of privacy
- Ryan Giggs affair proves how social media can impact individual's privacy, revealing a battle line between internet users and elites.
- Strategy key to online success
- Paul McGarrity, director of Octave Online Communications, explains the importance of having a marketing strategy
- Crisis communications in the digital age
- Paul McGarrity discusses changes in how we use and consume media in a more digital age.
- Content marketing advice
- Paul McGarrity explains what content marketing is, and how businesses can put this marketing into practice.
- Social media marketing strategy
- You need a coherent strategy at the outset; an ad hoc approach just won't work.
- Prospering in ecommerce
- Customers need to trust your site to have the confidence to buy from your online business.
- Recruitment in the digital age
- How to improve on the traditional CV and the importance of managing your online reputation.
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