Why we survived the dotcom crash

Interview with...

Marcus Markou
Age:
39
CV:
Writer, actor, director
Business name:
Dynamis Plc
Goods/services:
Online Media Group
Location:
Shoreditch, London
Trading for:
12 years

Marcus Markou on surviving the millennial dotcom crash...

“It’s a family business effectively and I saw it as an opportunity to grow. I was involved with the magazine before it became a website, and I was involved in raising money for the business.

We were one of many companies that raised money in the first dotcom boom, and we’re one of the few still profitable out of that original group of businesses

“We were one of many companies that raised money in the first dotcom boom, and we’re one of the few which are still profitable out of that original group of businesses.”

On Dynamis' enduring success...

“I accredit that success to Andrew [Markou, brother and co-fobeing at the heart of technology. He is the real reason this business is a success because he is not only at the heart of technology, but also driving the commercial proposition through technology.

“If we were outsourcing that or even if we paid someone a fabulous amount of money to be a chief technical officer, I don’t think we would have had the same kind of success.”

On his people management skills within the company...

“I would say at the beginning I was immature and I didn’t take my responsibilities seriously - for example, turning a blind eye to difficult decisions.

“It’s my personal opinion that it’s within the interest of the business to be generous with your staff, contrary to what 95% of other business owners might believe. I say to my employees: 'you’re only here for two or three years, after that you should be getting a better job at another company – because that’s how people think, so we may as well acknowledge it.”

 

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