Many small-business owners think:
“Why do I need a website when I have advertising in place that works for my business?”
“What does that kind of advertising provide to the prospective customer?”
“Can they see a brochure of my company through an advert?”
“Can they learn about my organisation through small adverts?”
A website is a professional face for your company, an interactive brochure that your clients can have freedom to browse 24 hours a day, seven days a week, 365 days a year.
It's the number one medium for shopping and finding information and as the saying goes: You have to be in it to win it
A website opens up a whole new world of advertising potential and is proven to not only generate new business, but also retain existing clients by offering them the information they need, any time, at the touch of a button.
You can advertise as much or as little on your website as you need.
No.1 Medium
It’s a fully dynamic brochure about your company which can be updated quickly and easily, by, for example, adding photos to draw clients’ attention or marketing your ‘news’ to existing and new customers for free.
It enables customers to make enquiries quickly and easily, make orders and, more importantly, helps you keep up to date against competitors.
The internet is increasingly the number one medium for shopping and finding information and, as the saying goes: You have to be in it to win it.
A website offers credibility and professionalism but, most importantly, provides the potential customer with immediate information as when they want it.
A website can do three things for any business:
• Save money
• Save time
• Make money
And you will recoup the costs of creating a website in weeks or months, not years!
Re-evaluate your spend on advertising/marketing; surely it’s not about what it costs, but what it returns, and this is easiest to measure when using a website.
Hourly, daily, weekly, monthly – whenever you want, you can see how many people are viewing your website and finding out about your company.
24 hours a day
Can you ring your local newspaper and ask how many pairs of eyes have seen your advert?
No – but you can with a website, which can offer live up-to-date reports at any time detailing how many people have been on your website, what pages they viewed and how long they stayed on the site.
Can your business be open 24 hours a day, seven days a week?
In most instances, no – but a website can, allowing you to supply information to existing clients and gain new business while you’re off for the weekend, away on holiday or just asleep!
Can you give your potential client a copy of your brochure immediately when they need it?
No – but you can with a website, where the user can view everything that might be in a brochure quickly and easily online, which also saves you money (no print or postage costs with a website).
Given the modest cost of producing a professional looking website, how can any small business afford not to be online?
Here at Activ Web Design we have a network of local advisors across the UK who can assist your business in getting online.
To find out more about getting your business online, and to speak to someone who will talk to you about a website in a language you understand, visit Activ Web Design
