From Jordan to Jagger and Gordon to Gazza, one thing high-profile celebrities have in common is at least one good publicist behind them.
And whether you like it or not, you can’t help but notice them.
While gossip-column inches might not be the target for most franchisors, the routes to generating publicity are similar. A well-constructed PR campaign ensures your company is seen in the right places, remembered for the right reasons – and, perhaps most importantly, at the right time. After all, who wants to be famous for being dead!
Getting your name into the media is the best way to ensure potential franchisees can find you, and good PR should generate a buzz around your brand.
An advertisement might get the phone ringing, but an effective PR campaign will ensure the person calling you is well informed. Prospects are unlikely to buy into your franchise without first understanding the brains behind the business – and the best candidates are certain to do their homework before getting in touch.
This is the main reason any features and press pieces they come across should be accurate, well written and engaging. Time to call in the professionals.
So, what makes a good PR campaign?
The perfect angle for a story can be difficult to find, and this is where an experienced PR firm can be brought in to help. Specialists in the field of publicity will generate awareness of your brand using the combined skills of journalism and media relations.
From writing a catchy and accessible press release to utilising social media and online marketing, they will be able to raise the profile of your company, and help bring in new prospects.
Where should this publicity be generated, and why?
A targeted campaign in the right publications and media outlets is crucial to reaching the correct audience.
As experienced professionals in PR, journalism and franchise recruitment, MP-PR understands where best to distribute your news. Through editorial integrity, creative campaigns and impeccable service, MP-PR will significantly increase your lead-flow to help you recruit more franchisees.
