Jean Edwards on what inspired this business idea...
“It was a bit of a flippant comment. My husband and I have always enjoyed food and we thought about starting up a business together. We were trying to find out what the best route to market would be.
We had a meeting with Business Link and someone suggested it would be nice to set up a completely different farming business, in something that no one else was doing – like salami!
“We had a meeting with Business Link and someone suggested it would be nice to set up a completely different farming business, in something that no one else was doing – like salami! We had no idea how to make salami at the time.”
On going into an industry with no previous experience...
“It was quite a challenge because it was completely niche, and there was nobody else really doing it.
“But I think it was more of a challenge than daunting, probably because of our naivety really!”
Advice for entrepreneurs wanting to get into the food manufacturing sector...
“Have a really good product that you believe in and you feel like you can back it up, and you’ve got to have provenance. As long as you have a really good product, to a certain extent it’s got to be able to sell itself.”
