Starting a food manufacturing business

Interview with...

Jean Edwards
Age:
56
CV:
Jobs in hospitality and also a quality controller for an animal feed manufacturer
Business name:
Deli Farm Charcuterie
Goods/services:
Makes award-winning air-dried Salami and joints of meat, using traditional methods
Location:
Cornwall
Trading for:
Five years
Jean and Martin Edwards

Jean Edwards on what inspired this business idea...

“It was a bit of a flippant comment. My husband and I have always enjoyed food and we thought about starting up a business together. We were trying to find out what the best route to market would be.

We had a meeting with Business Link and someone suggested it would be nice to set up a completely different farming business, in something that no one else was doing – like salami!

“We had a meeting with Business Link and someone suggested it would be nice to set up a completely different farming business, in something that no one else was doing – like salami! We had no idea how to make salami at the time.”

On going into an industry with no previous experience...

“It was quite a challenge because it was completely niche, and there was nobody else really doing it.

“But I think it was more of a challenge than daunting, probably because of our naivety really!”

Advice for entrepreneurs wanting to get into the food manufacturing sector...

“Have a really good product that you believe in and you feel like you can back it up, and you’ve got to have provenance. As long as you have a really good product, to a certain extent it’s got to be able to sell itself.”

 

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