Doug Young on green-screen photography...
“Photography is very competitive and you need to create a niche for yourself. Generally people need to have a very good reason for having their photo taken and to pay for it.
“One of the reasons I thought green-screen photography had the edge, is because it creates an endless number of reasons for a customer to want to be photographed. We put customers in different scenarios that they don’t usually experience in everyday life – it’s a bit of fantasy and escapism.”
We put customers in different scenarios that they don’t usually experience in everyday life – it’s a bit of fantasy and escapism
On advice for entrepreneurs wanting to get into the photography industry...
“Look carefully at the reasons why a customer would want to buy your product or service. Some businesses are lucky because they’re always going to have customers, like supermarkets selling food and things like that.
“With photography it’s very discretionary, you have to really identify who the customers might be and what will motivate them to buy the product. It takes a long time to make it work, so don’t give up at the first hurdle.
On future plans for the business...
“There’s potentially other business models that green screen photography could be used in. On the BBC’s Apprentice they used green screed in a retail shopping centre.
“That’s something that I’m looking into for the future, and hopefully I might be able to do it better than they did!”
