Listen to Nigel Botterill talk about 'How to Twitter for business'
Nigel Botterill on his franchise Thebestof and why it won Innovative Business of the Year...
“It’s the fastest growing UK franchise ever and we’ve got over 400 franchises. There are a number of reasons why it’s been so successful, it’s a very flexible business and it gives franchisees enormous flexibility around their working day.
“Another reason is the earning potential is very large, we’ve got lots of franchisees earning a six-figure income which is very unusual for a franchise.
“If you are a social person and you enjoy meeting people then it’s a brilliant business in that respect. Also it offers a complete marketing solution and there’s no one else that does that, which makes this business a very compelling proposition for our franchisees to take out into the marketplace.”
On the common mistakes entrepreneurs make...
“So many people are not stimulated and get into a rut and one of the biggest things that people neglect is their marketing strategy.
The most important thing is getting and keeping customers and on that basis my advice is you need to focus an hour or so a day to getting and keeping your customers
“In these difficult times it’s harder for a business to grow. The most important thing is getting and keeping customers and on that basis my advice is you need to focus an hour or so a day on getting and keeping your customers.”
On what the Entrepreneurs Circle is all about...
“I set up the Entrepreneurs Circle to mentor and coach UK business owners who want to be successful.
“The Entrepreneurs Circle has become a resource centre where people can get whatever support they need to make their business a success, so business owners can enjoy and realise the ambitions they had when they first set out in business.”
