Industrial and technical PR company ID-Marketing is launching an online marketing programme at its free PR seminar on 18 February.
Explains MD Ian Deavin: "The new programme is derived from web profiling, which we have carried out for our clients over the past two years and is specifically aimed at the needs of technology-related industrial and manufacturing companies. We believe that activities such as blogs and social media have now run through their 'early adoption' phase and have become valuable additions to the commercial promotional toolbox – especially when used in conjunction with an online PR program to establish third-party links."
The ID-Marketing Online Marketing Programme extends possibilities for SMEs looking to gain more cost-effective promotion. It features web profiling, independent and third-party blogs, plus set up and management of social media sites preferred by industrial B2B companies.
