We are now hearing from companies of record months, even a record year, and of high levels of enquiries.
I noticed recently that apparently we are still the sixth largest manufacturing economy on the planet and the best results seem to come from companies that have nurtured and maintained their promotional activities through past difficulties – albeit in some cases with tactical trimming.
Nonetheless, we see the economic cycle beginning again with a historical pattern showing five years of growth and two years of plateau/fall. Even so, a five to two ratio of rise to fall is a brilliant opportunity for growth – especially when other global cycles support it. For example, we see a changing trend in manufacturing moving back home and a potential boost from sentiment following the UK election.
On an internal front, companies with positive outlooks can have happier staff and lower staff churn, as well as increased productivity that comes from a mature workforce.
Further evidence comes from the number of companies now seeking to capitalise on the present market growth with new promotional campaigns. This is all good stuff, but the growth cycle started about a year ago and those who had campaigns in place have already benefited.
Newcomers need to start soon and energetically if they are to get full leverage from this new cycle.
