Many businesses are cutting back on trade shows and print advertising and spending more on email marketing, according to a leading internet marketing company.
eMarketer reports that the need to cut costs during the downturn is accelerating an already underway migration towards email marketing and other online marketing.
The need to cut costs is accelerating an already underway migration towards email marketing and other online marketing
Raj Khera, CEO of email marketing and newsletter marketing service MailerMailer, says his company is well placed to take advantage.
"At a time when competition for people's attention is so fierce, our new platform empowers our customers with the most up-to-date information so they could strategically tweak their content to fit their audience's needs," he says.
"This is a great time to pick up email marketing and we have catered our system to help businesses achieve the revenue-generating success they desire."
Khera says MailerMailer can help companies generate revenue for a fraction of what they would spend on traditional promotional methods.
The company has just revamped its website, adding:
- Video tutorials
- Report charts and graphs: customers can see individual message performance displayed on pie charts. And they can view campaign performance trends with open rates, click rates, bounce rates, even complaint rates, plotted on a line graph. Users can pull up complete reports in seconds.
- LIVE message statistics: Email statistics are now shown in real-time instead of being updated nightly. Live subscriber statistics are also coming soon.
- A fresh look and improved navigation: Along with an updated interface and theme, the website features reworked navigation to make it easier to find useful tools and resources to create, send and track email campaigns.
MailerMailer is also building up an email marketing resource centre to help those wanting to leverage what the Direct Marketing Association reports to be email marketing's $45.06 return on investment. Some of the featured resources include email marketing video tutorials, the email marketing metrics report, and even a free email marketing eBook that teaches how to get started sending successful email campaigns.
New visitors are invited to check out MailerMailer's email marketing resources, which can be bookmarked for future reference as it will be constantly updated with the latest industry tips and information. There they can find ideas and inspiration on what they can include in their own email newsletters and sign up for a free trial account.
