If you’re you’re on the lookout for an SEO company to help you with your internet marketing, then you already understand the benefits of search-engine optimisation.
What you might not know about is how to choose the best SEO company from the multitude of options out there.
Reputable SEO companies will be able to show examples of previous work
Here are some choice questions to pose to an SEO marketing firm that wants your business:
Q1. Tell me about what you’ve achieved for your clients?
Reputable SEO companies will be able to show examples of previous work. Afterwards, always check it out yourself.
For example, if they claim to have achieved a number-one Google ranking for a client, Google it yourself.
Q2. How does your own site rank on search engines?
The ranking of their own website speaks volumes about their ability. If they can’t get their own site high for key phrases, then what chance have they got to achieve a lofty position for your company?
Q3. How do you measure the success of your SEO marketing campaigns?
The metrics that determine the success of a campaign should be agreed at the outset. A percentage growth in sales or leads, or a combination of metrics, is a good way to measure the success of a campaign.
Q4. How long do you expect it to take before we see positive results?
The SEO company should be able to provide guidance as to when to expect a change in a website’s search engine ranking or an uplift in traffic. However, it’s quite common for rankings to fluctuate at the start of a project, so set a realistic time frame before rushing to early judgement.
Q6. How ethical are your techniques?
Be aware that websites risk being banned by search engines if unethical, or ‘black-hat’, techniques are employed. You’ll be punished, not the company acting on your behalf. A good SEO specialist will only use fully transparent techniques.
