Branding is often overlooked when a business is launched.
A company’s, product’s or service’s brand is vital.
Think of the brands that have really seeped into the public's consciousness and then ask yourself: how did they get there?
In some cases, longevity has ensured it recognition. Naturally, major brands that have been around for many years often become household names.
But many brands achieve such status in a fraction of the time.
The most successful companies, including offline and online home businesses, put a great deal of time, effort and attention into their branding, including the relevant advertising and marketing.
When it comes to a successful brand, simplicity is often key
Keep it simple
Branding encompasses everything from the company/product’s name, its logo or slogan, to the decor of its premises or uniforms of its staff, or its standards of customer service and quality of the product or service. These factors need to mesh together easily without being excessively complicated.
When it comes to a successful brand, simplicity is often key.
Complicated graphics or difficult names can be forgotten or ignored too easily. The simplest graphics, slogans and names can often become very popular, simply because they are so easy to remember and recognise.
Logos
In terms of logos, which brands jump to mind? Often the simplest are the most easily remembered, such as Nike, for example. Although there are successful logos which seem complex, they tend to be a rarity, and usually have one or two overriding elements that are clear and memorable. The Coca Cola logo is rather more complex than Nike's tick, for instance, yet the colours are limited to red and white, with a distinctive font.
Company/product name
Your company name is one of the most important elements of your brand. Remembering a logo, slogan, or even colour scheme without being able to remember the actual product or business name is of no use whatsoever.
A logo or slogan should bring the product or business name immediately to mind, otherwise the branding has failed.
But thinking of a clever brand name is fraught with challenges. How do you generate a name which is simultaneously memorable, easy to pronounce – even if your customers don't speak the same language as you – and evokes positive connotations about the company?
