Goddard on the importance of choosing a British Franchise Association-affiliated franchise...
"Potential franchisees are well advised to look at someone who is a member of the BFA, because we've accredited our members very thoroughly and vigorously through a standards-based system. Therefore when you're looking to buy a franchise there are a number of ticks in the boxes that have been done already done for you."
On how franchisors become BFA members...
"You can't become a member of the BFA just by paying your cheque. You've got to go through a rigorous accreditation process, which makes sure we keep the standards of ethical franchising high."
On the organisation's role...
"We don't want the government to regulate us; we're trying to be self-regulating. We want to involve as many people as we can in the industry – franchisees, franchisors and anyone who supplies services to the franchising industry. We can show the government they should leave us alone, because we already represent everyone in the industry."
