Small businesses are invited to audition for a starring role in a high profile TV advertising campaign.
Alibaba.com, a business-to-business directory, is giving its 700,000 users the opportunity to secure free national TV exposure by explaining why their story of forging a buyer-supplier relationship on Alibaba.com deserves recognition and a chance to be in the limelight.
Judges will select the top four entrants to star in the campaign, which is due to air on satellite TV later this year.
Judges will select the top four entrants to star in the campaign, which is due to air on satellite TV later this year
To win a chance of free televised advertising, Alibaba.com users must upload a short audition video, from a mobile device or webcam, to the campaign microsite.
Business owners’ stories should not only champion themselves, but also a supplier which provided an exceptional service.
Maggie Choo, director of Alibaba.com, says: “Our new brand campaign is all about using real customer stories to highlight how Alibaba.com closes the distance between small global businesses and takes the pain out of finding the right foreign and domestic suppliers.
“We want to help UK small businesses capitalise on the opportunities presented by international trade and the brand campaign is one important way in which we aim to accomplish this.”
