Pam Bader on the difference between women in business and men in business...
“I think women come to us not knowing if they can do it; men normally come to us thinking they can. I think that’s the biggest difference.
“Women lack confidence and sometimes have low self-esteem, so we really have to build that with them.
Women love it when they’re earning more then their husbands and that really motivates them

"Also once women start making money they love the financial independence. They love it when they’re earning more then their husbands and that really motivates them.”
On what attributes are important for women to succeed in business...
“I think there is still a glass ceiling. Young women today think it’s all equal and it’s not at all.
It took me 10 years to get in the British Franchise Association because it was very male-dominated - although it’s still quite male-dominated.
“Women must to be more skilful, and I suppose politically astute, to get on in business.”
On what Pam credits her achievements to...
“I was asked to get involved in government, which I did, and it was a huge learning curve to understand what people were talking about. Every industry has its own, different language so you go there thinking, ‘I don’t know what they’re talking about!’
“I was the only women there with all these gentlemen who were very high powered, and after the end of the first presentation I said, ‘I’m sorry but I didn’t understand a word.
“I’m not going to spend my time sat here hour after hour if I don’t knowing what you’re talking about!’ You have to stick your head above the parapets."
On the advantages of being a woman entrepreneur...
“I think that women can juggle more balls in the air. I think we can do numerous things at once because we have to. Women have to manage many roles: being a wife, being a mum and looking after your parents and your husband's parents.
“Women have other issues and a caring side they have to fulfil even when they’re running businesses. They have to be more versatile and be able to keep many priorities going, which I think they cope with very well.”
